Project: Pound & Grain - Driving Growth and Innovation

Objective:

Pound & Grain is a creative agency with many high profile clients. As a senior developer that is growth and innovation focused, my role involved leading various projects, incorporating experimental and new technologies, updating development processes, and serving as a point of contact for projects requiring specialized knowledge. My objective was to enhance development efficiency, improve processes, and foster innovation.

Technology used:

At Pound & Grain, I utilized a diverse range of technologies:

Content management: WordPress and Contentful for efficient content management and customization.
Backend frameworks: PHP and Laravel for robust and scalable backend development.
Frontend frameworks: React,JavaScript and Next.js for building interactive and dynamic user interfaces.
Styling: Tailwind CSS and Styled Components for streamlined and customizable styling.
Build tools: Vite, Webpack, and Rollup for efficient module bundling and build optimization.
DevOps and CI/CD: Implementing DevOps practices and continuous integration/continuous deployment pipelines for efficient development and deployment processes.
Design collaboration: Utilizing Figma as a collaborative design tool, replacing previous tools like Sketch and InVision.
Quality assurance: Implementing quality assurance processes to ensure the reliability and stability of developed projects.
Google Web Designer: Leveraging Google Web Designer to simplify and expedite the creation of HTML5 ads.

Challenges:

Pound & Grain faced various challenges related to outdated methods and processes. These challenges were addressed through:

Advocating for the use of tools like Google Web Designer to streamline the creation of HTML5 ads.
Collaborating with the design team to transition from Sketch and InVision to Figma, facilitating better collaboration and efficiency.
Adopting Vite for new React projects to enhance simplicity, speed, and overall development efficiency.
Creating custom npm packages for reuse across multiple projects.
Developing code starter kits and boilerplates to accelerate project starts.

Design and development approach:

The Pound & Grain design team creates designs, which are then reviewed during regular check-ins to assess feasibility and ensure they are within scope. All designs are built to be responsive, catering to a variety of devices and screen sizes.

Key features and functionalities:

The Pound & Grain project focused on improving processes and keeping up to date with new technologies. Key features and functionalities include:

Improvement of development processes across various aspects of the company.
Regular feedback provided to identify areas for improvement and drive innovation.
Utilization of cutting-edge technologies and tools to enhance efficiency and productivity.
Collaboration with the design team to ensure seamless integration between design and development.

Through these initiatives, Pound & Grain has been able to foster growth, innovation, and efficiency within their development projects while keeping pace with emerging technologies.