Project: Hormel - Corn Nuts HTML5 Ads

Examples coming soon

Objective:

Hormel, the parent company of Corn Nuts, aimed to create a series of HTML5 ads to promote their Corn Nuts snack brand. The objective was to develop visually appealing advertisements that effectively communicate the unique qualities and taste of Corn Nuts to the target audience.

Technology used:

For the development of the HTML5 ads, Hormel utilized the following technologies:

HTML5: The standard markup language for creating web content and ads.
CSS: Used for styling and enhancing the visual appearance of the ads.
JavaScript: Employed to add dynamic behavior and functionality to the HTML5 ads.
Google Web Designer: Utilized to streamline the development process and enhance efficiency in creating HTML5 ads.

Challenges:

During the development process, there was a challenge in incorporating numerous transitions and snappy animations into the HTML5 ads. They wanted to create visually captivating ads that seamlessly transitioned between different scenes and featured engaging animations to capture the attention of viewers.

Design and development approach:

The design and development approach for the Corn Nuts HTML5 ads involved utilizing Google Web Designer to streamline the development process. This tool provided a visual interface and built-in components that simplified the creation of HTML5 ads, enhancing efficiency and effectiveness.

Key features and functionalities:

The Corn Nuts HTML5 ads incorporated the following key features and functionalities:

Visual appeal: Utilizing vibrant colors, enticing imagery, and engaging animations to capture the attention of viewers.
Brand messaging: Incorporating concise and compelling messaging that communicates the unique qualities and taste of Corn Nuts.
Call-to-action: Including clear and persuasive calls-to-action to encourage viewers to take the desired action, such as visiting the Corn Nuts website or making a purchase.

By leveraging HTML5, CSS, JavaScript, and Google Web Designer, Hormel successfully developed visually appealing HTML5 ads to promote their Corn Nuts snack brand. The ads effectively communicated the brand's message and captured the attention of the target audience, contributing to increased brand awareness and engagement.